Have you heard of Google alerts and do you know how they can help your business? Google Alerts are a free tool offered by Google that send email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.
Some handy uses of Google Alerts for small businesses include:
- monitoring a developing news story
- keeping current on a competitor or industry
- keeping an eye on what is being said on the net about your business or your name
- tracking keywords in blogs so you can add to them with your expertise
You can choose to receive your Google Alerts as they happen, as a daily or weekly digest and there are no limits to how many alerts you can set up. At the very least you should have a Google Alert set up for your business name but if you are serious about marketing your business on the Internet then you should also add alerts for your industry and competitors.
